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Can I Request a Custom Cut?Which states are included in each Region for standard cuts?What are Urbanicity cuts?
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Standard and Custom Cuts FAQ

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Can I Request a Custom Cut?

Most often, "custom cuts" are used to enable "cross cuts" that can't be added to the mapping document itself. If you are interested in adding a custom cut, please follow the steps below, and work with our Product Support Team to see if custom cuts are feasible and/or recommended for your campaign. 

  1. Log in to the Upwave platform. 

  2. Click the "Get Help" button, where you can submit your request to our Support Team.

    1. To avoid delays:

      1. Select the "Cuts and Tactic Mapping" option when prompted, which will route your request to the right person quickly.

      2. Include the list of Custom Cuts that you would like created.

  3. A member of our Support Team will get back to you within 48-hours.

Which states are included in each Region for standard cuts? 

  • Midwest: Illinois (IL), Indiana (IN), Iowa (IA), Kansas (KS), Michigan (MI), Minnesota (MN), Missouri (MO), Nebraska (NE), North Dakota (ND), Ohio (OH), South Dakota (SD), Wisconsin (WI)

  • Northeast: Connecticut (CT), Maine (ME), Massachusetts (MA), New Hampshire (NH), New Jersey (NJ), New York (NY), Pennsylvania (PA), Rhode Island (RI), Vermont (VT)

  • South: Alabama (AL), Arkansas (AR), Delaware (DE), District of Colombia (DC), Florida (FL), Georgia (GA), Kentucky (KY), Louisiana (LA), Maryland (MD), Mississippi (MS), North Carolina (NC), Oklahoma (OK), South Carolina (SC), Tennessee (TN), Texas (TX), Virginia (VA), West Virginia (WV)

  • West: Alaska (AK), Arizona (AZ), California (CA), Colorado (CO), Hawaii (HI), Idaho (ID), Montana (MT), Nevada (NV), New Mexico (NM), Oregon (OR), Utah (UT), Washington (WA), Wyoming (WY)

What are Urbanicity cuts?

Our definition of urbanicity comes from the 2010 Decennial Census data. The census defines three types of areas:

  1. Urbanized Areas - Areas with 50,000 or more people

  2. Urban Clusters - Areas with 2,500 to 50,000 people

  3. Rural - All other areas

They use some agglomeration techniques to determine what constitutes an ‘area’, but essentially if you’re near a population dense area, you will likely be considered part of that area. At the zip code level, each zip code is categorized by the percent of people in living in each type of area. Our definition of urbanicity from those percentages is:

  • Rural - % rural > 50%

  • Small Town - % rural < 50% & % urbanized < 50%

  • Large City - % urbanized > 50%

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