Cuts FAQ

See How to Complete Tactic Mapping

See Target Audiences

Age
Age (Broad)
Census Division*
Census Region*
Gender
Median Income*
Metro Area*
Overall
Respondent Operating System
State*
Urbanicity*

*US only

Frequency Levels
Frequency Ranges
Rounded days since last exposure
Survey Completion Month
Survey Completion Quarter

Age X Gender
Age X Gender X Survey Completion Month
Age X Survey Completion Month
Census Division X Survey Completion Month*
Census Region X Survey Completion Month*
Gender X Survey Completion Month
Target Audience X Survey Completion Month**
Target Audience X Survey Completion Quarter**

*US only
**generated ~1 week after campaign launch

Most often, custom cuts are used to enable cross cuts that can't be created via tactic mapping. Can I request a custom cut?

• Midwest: Illinois (IL), Indiana (IN), Iowa (IA), Kansas (KS), Michigan (MI), Minnesota (MN), Missouri (MO), Nebraska (NE), North Dakota (ND), Ohio (OH), South Dakota (SD), Wisconsin (WI)

  • East North Central: Illinois, Indiana, Michigan, Ohio, and Wisconsin

  • West North Central: Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, and South Dakota

• Northeast: Connecticut (CT), Maine (ME), Massachusetts (MA), New Hampshire (NH), New Jersey (NJ), New York (NY), Pennsylvania (PA), Rhode Island (RI), Vermont (VT)

  • Middle Atlantic: New Jersey, New York, and Pennsylvania

  • New England: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont

• South: Alabama (AL), Arkansas (AR), Delaware (DE), District of Colombia (DC), Florida (FL), Georgia (GA), Kentucky (KY), Louisiana (LA), Maryland (MD), Mississippi (MS), North Carolina (NC), Oklahoma (OK), South Carolina (SC), Tennessee (TN), Texas (TX), Virginia (VA), West Virginia (WV)

  • East South Central: Alabama, Kentucky, Mississippi, and Tennessee

  • South Atlantic: Delaware, District of Columbia, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, and West Virginia

  • West South Central: Arkansas, Louisiana, Oklahoma, and Texas

• West: Alaska (AK), Arizona (AZ), California (CA), Colorado (CO), Hawaii (HI), Idaho (ID), Montana (MT), Nevada (NV), New Mexico (NM), Oregon (OR), Utah (UT), Washington (WA), Wyoming (WY)

  • Mountain: Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, and Wyoming

  • Pacific: Alaska, California, Hawaii, Oregon, and Washington

Our definition of urbanicity comes from the 2010 Decennial Census data. The census defines three types of areas:

1. Urbanized Areas - Areas with 50,000 or more people

2. Urban Clusters - Areas with 2,500 to 50,000 people

3. Rural - All other areas

They use some agglomeration techniques to determine what constitutes an ‘area’, but essentially if you’re near a population dense area, you will likely be considered part of that area. At the zip code level, each zip code is categorized by the percent of people in living in each type of area. Our definition of urbanicity from those percentages is:

• Rural - % rural > 50%

• Small Town - % rural < 50% & % urbanized < 50%

• Large City - % urbanized > 50%

If you are interested in adding a custom cut, please work with Support to see if custom cuts are feasible and/or recommended for your campaign. 

1. Log in to the Upwave platform and click the Get Help button. To avoid delays:

   1. Select the "Cuts and Tactic Mapping" option when prompted, which will route your request to the right person quickly.

   2. Include the list of Custom Cuts that you would like created.

2. A member of our Support Team will get back to you within 48 hours.