Data Interpretation
"What" are the insights produced in your Upwave dashboard.
What are Norms?
Upwave provides various norm types to help customers contextualize Brand Lift performance in alignment with their campaign KPIs. Upwave Norms take int...
What are Industry Norms?
Industry Norms contextualize performance in terms of the average for an industry vertical. Norms are available right in Upwave’s platform. You can acc...
What are Tactic Norms?
Tactic Norms can be used to compare your brand’s performance on a specific tactic. Norms are available right in Upwave’s platform. You can access them...
What is Targeting Verification?
On-Target Percentage is one of the many metrics you can find in the Brand Reach section of the Upwave dashboard. Targeting Verification profiles the...
What is Lift?
Lift reports the full-funnel lift in outcomes from a brand campaign. The upper and mid-funnel outcomes are incremental lift in attitudes towards ...
What is Optimization?
When optimizing a campaign - reallocating budget or traffic between media tactics or creative tactics - it's important to use the right metric. Upwa...