List of Supported Objectives

Objectives

Unaided Awareness →  When thinking of [category], which brands come to mind?
Aided Awareness →  Which of the following [category] brands are you aware of? Please select all that apply. [NOTE: This is required on all Upwave campaigns]
Ad Recall →  Which of the following [category] brands have you seen advertised [where the ad will be served] recently? Please select all that apply.
Brand Preference →  Which of the following [category] brands do you most prefer?
Brand Consideration →  When shopping for [category], which of the following brands would you consider? Please select all that apply.
Brand Purchase Intent →  The next time you are shopping for [category], which of the following brands are you most likely to purchase?
Message Association* →  Which brand, if any, uses the following message in their advertising? “[message]”?
Brand Familiarity →  How familiar are you with [brand]?
Brand Favorability →  Please indicate your impression of [brand]:
Brand Attributes* →  Which of the following statements do you associate with [brand]?
Aided Product Awareness^ →  Which of the following [brand] products are you aware of? Please select all that apply.
Product Consideration^ →  When shopping for [category], which of the following products would you consider? Please select all that apply.
Product Purchase Intent^ →  The next time you are shopping for [category], which of the following products are you most likely to purchase?
*  Requires additional inputs || ^ Requires additional inputs at the product level
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