Questionnaire Objectives & Targets
All things related to your Objectives & Targets form and Questionnaire.
Everything You Need to Know About the Questionnaire
A " Questionnaire " is generated based on the campaign inputs that are provided in the submitted Objectives & Targets form. The "Questionnaire" is the...
Questionnaire Objectives & Targets FAQ
Anything you inputted into the Objectives and Targets form can be modified in the draft. Please add comments to the document for changes to any of the...
List of Supported Objectives
Please see our list of Support Objectives below: Unaided Awareness: When thinking of [ category ], which brands come to mind? Aided Awareness: ...
Campaign Objectives & Targets
The information provided in this form is used to dynamically customize how consumer data is collected to measure your campaign. Specifically, these in...
List of Supported Targets
Past Usage: Which of the following [category] brands, if any, did you [ verb ] more than [X ] months ago? Please select all that apply. Category Fa...
How to tell the Brand from the Product
Upwave is used to measure the impact of media on brands, not just specific campaigns. In order to do Portfolio Analytics (which reports cross-campaig...