List of Supported Targets
Targeting - Most Common
Past Usage: Which of the following [category] brands, if any, did you [verb] more than [X] months ago? Please select all that apply.
Category Familiarity: How familiar are you with [category]?
Purchase Frequency: On average, how often do you purchase [category]?
Past Purchases in Category: Which of the following [category] products, if any, did you purchase more than [X] months ago? Please select all that apply.
Purchase Consideration Factors: When considering [category] to purchase, which factors are important to you? Select all that apply.
Purchase Role: Which statement best describes your [category] purchasing role?
Purchase Location: Where do you most often shop for [category]?
Parental Status - Children Ages: If you are a parent, how old are your children? Please select all that apply.
Ethnicity/Race: Which of the following describes your ethnicity/race? Please select all that apply.
Education Level: What is the highest level of education you have attained?
Household Size: How many people, including yourself, live in your household?
Household Income: What was your total household income before taxes for the last year?
Employment Status: Which of the following best describes your employment status?
Employment Industry: In what industry do you work?
Employment Job Title: Which of the following most closely matches your job title?
Topics Consumed Online: Which of the following topics do you regularly browse online? Please select all that apply.
Television Recency: When was the last time you viewed any shows, movies, sports or other video content via the following devices?
Time Online: Roughly, how often do you do each of the following activities on a desktop/mobile device?
Targeting - Extended
Behavioral - Purchasing and Consumption Behaviors
In-market Status: When do you plan on [verb] [category]?
Consumption Frequency: On average, how often do you [verb] a [category] brand?
Future Purchase Budget: The next time youÕre looking to purchase a [category], what is the maximum price range you will be looking in?
Average Purchase Budget: On average, how much do you spend on [category] [time period]?
Decision Making Role: Which statement best describes your decision making role for your household's [category]?
Number of Lines on Wireless Plan: How many lines, including your own, are part of your wireless plan?
Behavioral - General
Car Ownership: How many vehicles (cars, SUVs, etc.), including your own, does your household lease or own?
Tech Enthusiast: Which of the following statements do you agree with? Select all that apply.
Cooking Enthusiast: Which of the following statements do you agree with? Please select all that apply.
Financial Goals: Which of the following financial goals are you currently working towards?
Activity Frequency: How many days per week do you typically [activity]?
Recreational Activities: Which of the following outdoor activities have you participated in within the past 6 months? Select all that apply.
Exercise Activities: Which of the following activities have you participated in when exercising within the past 6 months? Select all that apply.
Recent Life Events: Which of the following have you done within the past year? Please select all that apply.
Home Ownership: Which of the following best describes your primary residential status?
New Homeowners: When did you purchase your current home?
Coronavirus Concern: How concerned are you about the coronavirus/COVID-19?
Demographic - General
Expectant Parent: Which of the following best describes your parental status? Please select all that apply.
Expectant Parent Time Frame:
Note: Requires Expectant Parent
Parental Status, HH Children: If you are a parent, how many children currently live in your household?
Decision Making Role:
Note: Requires Parental Status Ð Children Ages or HH Children
Relationship Status: Which of the following best describes your relationship status?
Primary Language: What is the primary language you speak at home?
Language Spoken at Home: What languages do you speak frequently? Please select all that apply.
Voting Behaviour: Which of the following best describes your voting behavior in elections (such as local, state, municipal, or national elections)?
Political Party: In politics today, do you consider yourself a Republican, Democrat, or other party member?
Specialized Diets: Which of the following diets do you typically follow?
Company Size: Including yourself, about how many people work at your company across all its locations?
Streaming Genres: When streaming shows, which of the following genres do you typically watch? Please select all that apply.
Possible Additions
Single Medical Condition: Do you or anyone in your family experience [condition]? Please select all that apply.
Multiple Medical Conditions: Do you or anyone in your family experience any of the following conditions? Please select all that apply.
* Requires additional inputs