List of Supported Targets

Targeting - Most Common

  • Past Usage:  Which of the following [category] brands, if any, did you [verb] more than [X] months ago? Please select all that apply.
  • Category Familiarity:  How familiar are you with [category]?
  • Purchase Frequency:  On average, how often do you purchase [category]?
  • Past Purchases in Category:  Which of the following [category] products, if any, did you purchase more than [X] months ago? Please select all that apply.
  • Purchase Consideration Factors:  When considering [category] to purchase, which factors are important to you? Select all that apply.
  • Purchase Role:  Which statement best describes your [category] purchasing role?
  • Purchase Location:  Where do you most often shop for [category]?
  • Parental Status - Children Ages:  If you are a parent, how old are your children? Please select all that apply.
  • Ethnicity/Race:  Which of the following describes your ethnicity/race? Please select all that apply.
  • Education Level:  What is the highest level of education you have attained?
  • Household Size:  How many people, including yourself, live in your household?
  • Household Income:  What was your total household income before taxes for the last year?
  • Employment Status:  Which of the following best describes your employment status?
  • Employment Industry:  In what industry do you work? 
  • Employment Job Title:  Which of the following most closely matches your job title?
  • Topics Consumed Online:  Which of the following topics do you regularly browse online? Please select all that apply.
  • Television Recency:  When was the last time you viewed any shows, movies, sports or other video content via the following devices?
  • Time Online:  Roughly, how often do you do each of the following activities on a desktop/mobile device?

Targeting - Extended

Behavioral - Purchasing and Consumption Behaviors
  • In-market Status:  When do you plan on [verb] [category]?
  • Consumption Frequency:  On average, how often do you [verb] a [category] brand?
  • Future Purchase Budget:  The next time you’re looking to purchase a [category], what is the maximum price range you will be looking in?
  • Average Purchase Budget:  On average, how much do you spend on [category] [time period]?
  • Decision Making Role:  Which statement best describes your decision making role for your household's [category]?
  • Number of Lines on Wireless Plan:  How many lines, including your own, are part of your wireless plan?

Behavioral - General
  • Car Ownership:  How many vehicles (cars, SUVs, etc.), including your own, does your household lease or own?
  • Tech Enthusiast:  Which of the following statements do you agree with? Select all that apply.
  • Cooking Enthusiast:  Which of the following statements do you agree with? Please select all that apply.
  • Financial Goals:  Which of the following financial goals are you currently working towards?
  • Activity Frequency:  How many days per week do you typically [activity]?
  • Recreational Activities:  Which of the following outdoor activities have you participated in within the past 6 months? Select all that apply.
  • Exercise Activities:  Which of the following activities have you participated in when exercising within the past 6 months? Select all that apply.
  • Recent Life Events:  Which of the following have you done within the past year? Please select all that apply.
  • Home Ownership:  Which of the following best describes your primary residential status?
  • New Homeowners:  When did you purchase your current home?
  • Coronavirus Concern:  How concerned are you about the coronavirus/COVID-19?

Demographic - General
  • Expectant Parent:  Which of the following best describes your parental status? Please select all that apply.
  • Expectant Parent Time Frame:
    • Note: Requires Expectant Parent
  • Parental Status, HH Children:  If you are a parent, how many children currently live in your household?
  • Decision Making Role:
    • Note: Requires Parental Status – Children Ages or HH Children
  • Relationship Status:  Which of the following best describes your relationship status?
  • Primary Language:  What is the primary language you speak at home?
  • Language Spoken at Home:  What languages do you speak frequently? Please select all that apply.
  • Voting Behaviour:  Which of the following best describes your voting behavior in elections (such as local, state, municipal, or national elections)?
  • Political Party:  In politics today, do you consider yourself a Republican, Democrat, or other party member?
  • Specialized Diets:  Which of the following diets do you typically follow?
  • Company Size:  Including yourself, about how many people work at your company across all its locations?
  • Streaming Genres:  When streaming shows, which of the following genres do you typically watch? Please select all that apply.

Possible Additions
  • Single Medical Condition: Do you or anyone in your family experience [condition]? Please select all that apply.
  • Multiple Medical Conditions: Do you or anyone in your family experience any of the following conditions? Please select all that apply.
*  Requires additional inputs