• Past Usage:  Which of the following [category] brands, if any, did you [verb] more than [X] months ago? Please select all that apply.

• Category Familiarity:  How familiar are you with [category]?

• Purchase Frequency:  On average, how often do you purchase [category]?

• Past Purchases in Category:  Which of the following [category] products, if any, did you purchase more than [X] months ago? Please select all that apply.

• Purchase Consideration Factors:  When considering [category] to purchase, which factors are important to you? Select all that apply.

• Purchase Role:  Which statement best describes your [category] purchasing role?

• Purchase Location:  Where do you most often shop for [category]?

• Parental Status - Children Ages:  If you are a parent, how old are your children? Please select all that apply.

• Ethnicity/Race:  Which of the following describes your ethnicity/race? Please select all that apply.

• Education Level:  What is the highest level of education you have attained?

• Household Size:  How many people, including yourself, live in your household?

• Household Income:  What was your total household income before taxes for the last year?

• Employment Status:  Which of the following best describes your employment status?

• Employment Industry:  In what industry do you work? 

• Employment Job Title:  Which of the following most closely matches your job title?

• Topics Consumed Online:  Which of the following topics do you regularly browse online? Please select all that apply.

• Television Recency:  When was the last time you viewed any shows, movies, sports or other video content via the following devices?

• Time Online:  Roughly, how often do you do each of the following activities on a desktop/mobile device?

• In-market Status:  When do you plan on [verb] [category]?

• Consumption Frequency:  On average, how often do you [verb] a [category] brand?

• Future Purchase Budget:  The next time youÕre looking to purchase a [category], what is the maximum price range you will be looking in?

• Average Purchase Budget:  On average, how much do you spend on [category] [time period]?

• Decision Making Role:  Which statement best describes your decision making role for your household's [category]?

• Number of Lines on Wireless Plan:  How many lines, including your own, are part of your wireless plan?

• Car Ownership:  How many vehicles (cars, SUVs, etc.), including your own, does your household lease or own?

• Tech Enthusiast:  Which of the following statements do you agree with? Select all that apply.

• Cooking Enthusiast:  Which of the following statements do you agree with? Please select all that apply.

• Financial Goals:  Which of the following financial goals are you currently working towards?

• Activity Frequency:  How many days per week do you typically [activity]?

• Recreational Activities:  Which of the following outdoor activities have you participated in within the past 6 months? Select all that apply.

• Exercise Activities:  Which of the following activities have you participated in when exercising within the past 6 months? Select all that apply.

• Recent Life Events:  Which of the following have you done within the past year? Please select all that apply.

• Home Ownership:  Which of the following best describes your primary residential status?

• New Homeowners:  When did you purchase your current home?

• Coronavirus Concern:  How concerned are you about the coronavirus/COVID-19?

• Expectant Parent:  Which of the following best describes your parental status? Please select all that apply.

• Expectant Parent Time Frame:

  • Note: Requires Expectant Parent

• Parental Status, HH Children:  If you are a parent, how many children currently live in your household?

• Decision Making Role:

  • Note: Requires Parental Status Ð Children Ages or HH Children

• Relationship Status:  Which of the following best describes your relationship status?

• Primary Language:  What is the primary language you speak at home?

• Language Spoken at Home:  What languages do you speak frequently? Please select all that apply.

• Voting Behaviour:  Which of the following best describes your voting behavior in elections (such as local, state, municipal, or national elections)?

• Political Party:  In politics today, do you consider yourself a Republican, Democrat, or other party member?

• Specialized Diets:  Which of the following diets do you typically follow?

• Company Size:  Including yourself, about how many people work at your company across all its locations?

• Streaming Genres:  When streaming shows, which of the following genres do you typically watch? Please select all that apply.

• Single Medical Condition: Do you or anyone in your family experience [condition]? Please select all that apply.

• Multiple Medical Conditions: Do you or anyone in your family experience any of the following conditions? Please select all that apply.

*  Requires additional inputs