List of Supported Targets
Targeting - Most Common
Past Usage →
Which of the following [category] brands, if any, did you [verb] more than [X] months ago? Please select all that apply.
Category Familiarity →
How familiar are you with [category]?
Purchase Frequency →
On average, how often do you purchase [category]?
Past Purchases in Category → Which of the following [category] products, if any, did you purchase more than [X] months ago? Please select all that apply.
Purchase Consideration Factors →
When considering [category] to purchase, which factors are important to you? Select all that apply.
Purchase Role →
Which statement best describes your [category] purchasing role?
Purchase Location →
Where do you most often shop for [category]?
Parental Status - Children Ages →
If you are a parent, how old are your children? Please select all that apply.
Ethnicity/Race →
Which of the following describes your ethnicity/race? Please select all that apply.
Education Level →
What is the highest level of education you have attained?
Household Size →
How many people, including yourself, live in your household?
Household Income →
What was your total household income before taxes for the year of 2020?
Employment Status →
Which of the following best describes your employment status?
Employment Industry →
In what industry do you work?
Employment Job Title →
Which of the following most closely matches your job title?
Statement Agreement* →
Which of the following statements do you agree with? Select all that apply.
Topics Consumed Online →
Which of the following topics do you regularly consume online? Please select all that apply.
Television Recency →
When was the last time you viewed any shows, movies, sports or other video content via the following devices?
Time Online →
Roughly, how often do you do each of the following activities on a desktop/mobile device?
*
Requires additional inputs
Targeting - Extended
Behavioral - Purchasing and Consumption Behaviors
In-market Status →
Which of the following [category] brands, if any, did you [verb] more than [X] months ago?
Please select all that apply.
Consumption Frequency →
On average, how often do you [verb] [category]?
Future Purchase Budget →
The next time you’re looking to purchase a [category], what is the maximum price range you
will be looking in?
Average Purchase Budget →
On average, how much do you spend on [category] [time period]?
Decision Making Role →
Which statement best describes your [category] decision making role?
# of Lines on Wireless Plan → How many lines, including your own, are part of your wireless plan?
Behavioral - General
Car Ownership → How many vehicles (cars, SUVs, etc.), including your own, does your household lease or own?
Tech Enthusiast →
Which of the following statements do you agree with? Select all that apply.
Cooking Enthusiast →
Which of the following statements do you agree with? Please select all that apply.
Financial Goals →
Which of the following financial goals are you currently working towards?
Activity Frequency →
How many days per week do you typically [activity]?
Recreational Activities →
Which of the following outdoor activities have you participated in within the past 6 months?
Select all that apply.
Exercise Activities →
Which of the following activities have you participated in when exercising within the past 6
months? Select all that apply.
Recent Life Events →
Which of the following have you done within the past year? Please select all that apply.
Home Ownership →
Which of the following best describes your primary residential status?
New Homeowners →
When did you purchase your current home?
Coronavirus Concern →
How concerned are you about the coronavirus/COVID-19?
Demographic - General
Expectant Parent → Which of the following best describes your parental status? Please select all that apply.
Expectant Parent Time Frame → When are you expecting to have (and/or adopt) your child/children? [NOTE: Requires Expectant Parent]
Parental Status, HH Children → If you are a parent, how many children currently live in your household?
Decision Making Role → Which of the following statements best describes your role in [category] decisions? [NOTE: Requires Parental Status – Children Ages or HH Children]
Marital Status → What is your marital status?
Primary Language → What is the primary language you speak at home?
Language Spoken at Home → What languages do you speak frequently? Please select all that apply.
Voting Behaviour → Which of the following best describes your voting behavior in elections (such as local, state, municipal, or national elections)?
Political Party → In politics today, do you consider yourself a Republican, Democrat, or other party member?
Specialized Diets → Which of the following diets do you typically follow?
Company Size → Including yourself, about how many people work at your company across all its locations?
Streaming Genres → When streaming shows, which of the following genres do you typically watch? Please select all that apply.
