List of Supported Targets

Targeting - Most Common

Past Usage →  Which of the following [category] brands, if any, did you [verb] more than [X] months ago? Please select all that apply.
Category Familiarity →  How familiar are you with [category]?
Purchase Frequency →  On average, how often do you purchase [category]?
Past Purchases in Category → Which of the following [category] products, if any, did you purchase more than [X] months ago? Please select all that apply.
Purchase Consideration Factors →  When considering [category] to purchase, which factors are important to you? Select all that apply.
Purchase Role →  Which statement best describes your [category] purchasing role?
Purchase Location →  Where do you most often shop for [category]?
Parental Status - Children Ages →  If you are a parent, how old are your children? Please select all that apply.
Ethnicity/Race →  Which of the following describes your ethnicity/race? Please select all that apply.
Education Level →  What is the highest level of education you have attained?
Household Size →  How many people, including yourself, live in your household?
Household Income →  What was your total household income before taxes for the year of 2020?
Employment Status →  Which of the following best describes your employment status?
Employment Industry →  In what industry do you work? 
Employment Job Title →  Which of the following most closely matches your job title?
Statement Agreement* →  Which of the following statements do you agree with? Select all that apply.
Topics Consumed Online →  Which of the following topics do you regularly consume online? Please select all that apply.
Television Recency →  When was the last time you viewed any shows, movies, sports or other video content via the following devices?
Time Online →  Roughly, how often do you do each of the following activities on a desktop/mobile device?
*  Requires additional inputs

Targeting - Extended

Behavioral - Purchasing and Consumption Behaviors
In-market Status →  Which of the following [category] brands, if any, did you [verb] more than [X] months ago?  Please select all that apply.
Consumption Frequency →  On average, how often do you [verb] [category]?
Future Purchase Budget →  The next time you’re looking to purchase a [category], what is the maximum price range you  will be looking in?
Average Purchase Budget →  On average, how much do you spend on [category] [time period]?
Decision Making Role →  Which statement best describes your [category] decision making role?

# of Lines on Wireless Plan → How many lines, including your own, are part of your wireless plan?


Behavioral - General

Car Ownership → How many vehicles (cars, SUVs, etc.), including your own, does your household lease or own?

Tech Enthusiast →  Which of the following statements do you agree with? Select all that apply.
Cooking Enthusiast →  Which of the following statements do you agree with? Please select all that apply.
Financial Goals →  Which of the following financial goals are you currently working towards?
Activity Frequency →  How many days per week do you typically [activity]?
Recreational Activities →  Which of the following outdoor activities have you participated in within the past 6 months?  Select all that apply.
Exercise Activities →  Which of the following activities have you participated in when exercising within the past 6  months? Select all that apply.
Recent Life Events →  Which of the following have you done within the past year? Please select all that apply.
Home Ownership →  Which of the following best describes your primary residential status?
New Homeowners →  When did you purchase your current home?
Coronavirus Concern →  How concerned are you about the coronavirus/COVID-19?

Demographic - General

Expectant Parent → Which of the following best describes your parental status? Please select all that apply.

Expectant Parent Time Frame → When are you expecting to have (and/or adopt) your child/children? [NOTE: Requires Expectant Parent]

Parental Status, HH Children → If you are a parent, how many children currently live in your household?

Decision Making Role → Which of the following statements best describes your role in [category] decisions? [NOTE: Requires Parental Status – Children Ages or HH Children]

Marital Status → What is your marital status?

Primary Language → What is the primary language you speak at home?

Language Spoken at Home → What languages do you speak frequently? Please select all that apply.

Voting Behaviour → Which of the following best describes your voting behavior in elections (such as local, state, municipal, or national elections)?

Political Party → In politics today, do you consider yourself a Republican, Democrat, or other party member?

Specialized Diets → Which of the following diets do you typically follow?

Company Size → Including yourself, about how many people work at your company across all its locations?

Streaming Genres → When streaming shows, which of the following genres do you typically watch? Please select all that apply.

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