Upwave is used to measure the impact of media on brands, not just specific campaigns.  In order to do Portfolio Analytics (which reports cross-campaign performance of media and creative strategies) brands must be specified consistently across campaigns.

A brand is a combination of a brand name (e.g. Nike) and a product category (e.g. Athletic Shoes or Yoga Pants).  In this case, there are two brands: Nike-Athletic Shoes and Nike-Yoga Pants.

Often the ad creative in a campaign will feature a specific product brand, such as Nike Air VaporMax.  To tell whether the brand is Nike or Nike Air VaporMax, answer the following questions:

• Is this brand consistently invested in and advertised quarter after quarter indefinitely? (Nike - Yes.  Nike Air VaporMax - No.)

• Do we track the health of this brand over time?  (Nike - Yes.  Nike Air VaporMax - No.)

You may still want to measure the impact of a campaign on a product brand, such as Nike Air VaporMax.  You can do that by select Product Objectives in the Campaign Objectives and Targets form.

Yes, unless there is actually a new entrant or exit of a top competitor brand within the category.