Performance Insights & Action
"Why" are the insights in my Upwave dashboard important, and how do I use them.
Accessing AI Campaign Insights Reports
AI Campaign Insights Reports are the first capability available from Upwave’s AI agent, Bayes. To our knowledge, these reports are the first real, pra...
How to Compare and Benchmark Using Portfolio
Upwave's Portfolio View enables you to compare and benchmark KPI lift performance without retrieving information campaign by campaign so you can easil...
Should I Use Lift or Optimization?
Brand lift and optimization metrics are different metrics that answer different questions: Answers question: Is a campaign or a campaign tactic drivi...