Accessing AI Campaign Insights Reports

Bayes, Upwave’s AI Agent, simplifies campaign analysis by proactively identifying what’s working, uncovering optimization opportunities, and generating data-rich reports that provide actionable insights and recommendations for real-time adjustments.

From fully AI-generated Campaign Insights Reports to real-time AI Campaign Insights Sessions, Bayes removes the burden of data interpretation—enabling faster, more cost-effective brand measurement and empowering teams to continuously refine campaigns and improve Brand Outcomes without the delays or high costs associated with traditional methods.

AI Campaign Insights Reports were the first capability launched from Bayes, reshaping how campaign performance is delivered and acted on.

Automatically generated and available at the click of a button, these AI-powered slide decks explain results, surface drivers of lift, and provide clear optimization recommendations for both in-flight and post-campaign decisions.

By shifting interpretation to the platform, AI Campaign Insights Reports eliminate weeks of manual reporting work and give teams the leverage to focus on strategy, not slide building.

1. Navigate to your Campaign Overviews page.

2. For live/completed campaigns, click “Access AI Campaign Insights Report” at the bottom of the campaign’s card or click the "AI Campaign Insights Report" button on the campaign dashboard page.

3. Click Access Slide Deck or Generate Slide Deck button.

4. Shortly, you’ll receive an email with a link to your report. Once the report is generated, you can also access it directly from the Campaigns Overview page and from the campaign dashboard page.