Bayes, Upwave's AI Agent

Bayes, Upwave’s AI Agent, simplifies campaign analysis by proactively identifying what’s working, uncovering optimization opportunities, and delivering AI-powered analysis through live conversations and reports, providing actionable insights and recommendations.

From fully AI-generated Campaign Insights Reports to real-time AI Campaign Insights Sessions, Bayes removes the burden of data interpretation—enabling faster, more cost-effective brand measurement and empowering teams to continuously refine campaigns and improve Brand Outcomes without the delays or high costs associated with traditional methods.

AI Campaign Insights Reports were the first capability launched from Bayes, reshaping how campaign performance is delivered and acted on.

Automatically generated and available at the click of a button, these AI-powered slide decks explain results, surface drivers of lift, and provide clear optimization recommendations for both in-flight and post-campaign decisions.

By shifting interpretation to the platform, AI Campaign Insights Reports eliminate weeks of manual reporting work and give teams the leverage to focus on strategy, not slide building.

Learn more here.

Engage live with Upwave’s AI agent, Bayes, through AI Campaign Insights Sessions.

AI Campaign Insights Sessions introduce a purpose-built analytical interface for brand measurement. Bayes follows the logic of your question, adapts to context, and keeps the analysis moving while surfacing answers using live campaign measurement data whenever questions arise.

Whether you’re mid-flight or planning next steps, Bayes is available whenever questions arise — day, night, or even right before a client call.

Learn more here.