Accessing AI Campaign Insights Sessions

Learn more about Bayes, Upwave's AI Agent, here.

1. Navigate to your Campaigns Overview page.

2. For live/completed campaigns, click the “AI Campaign Insights Sessions” button on the campaign dashboard page.

3. AI Campaign Insights Sessions opens to a new conversation with the latest results date selected by default. To discuss previous results, select an earlier results date in the upper right dropdown.

4. Ask Bayes your questions!

Your previous conversations are saved and available for your reference in the left sidebar.

• Only your own conversations are visible; conversations are not shared within a campaign or team.

• You can continue previous conversations if desired. Since results are updated daily for live campaigns, start a new conversation by clicking New Chat to discuss the most recent results.

• If you recently created tactic cuts or cross cuts, start a new conversation by clicking New Chat to discuss the latest results for those cuts.

• Gather recommendations and optimization opportunities.

• Identify highlights and the strongest performing KPIs, tactics, audiences, creatives, and channels.

• Access overall campaign lift performance or performance by KPI, category, or cut.

  • For the latest date of results, by default.

  • For any previous date of results, as aligns with your preferred reporting period.

  • Filter results by category, statistical significance level, or respondent count.

• Compare with Upwave Norms.

  • See lift side-by-side with Platform Norms, Industry Norms, and Brand Maturity Norms.

  • Include Upwave Norms in a table.

  • Download all Upwave Norms with one click.

• Discuss methodology and campaign measurement terminology in plain language.

• Customize responses for your preferences.

  • By length: single sentence, short summary, in-depth analysis.

  • By structure: like an email, like slide text, like an executive summary.

  • By audience: for the CMO, for the analyst, for the beginner.

• Generate charts and tables, then:

  • Share results in the format that fits (image, slide, spreadsheet).

  • Pin to your campaign dashboard for ongoing monitoring.

  • Open it in a click (“open latest data”) to edit it freely within the Upwave platform.

Bayes will answer your questions about Brand Lift, Brand Optimization, and campaign performance. Follow the below best practices to generate the best responses.

Keep it simple

• Ask one question, review the response, then ask your next question. Bayes will answer you in depth for each request.

• No need to bundle all of your questions together; you can work through your analysis stepby-step.

• Expect one visualization per response.

• Tell Bayes what you want:

  • a summary of results

  • highlights

  • opportunities

  • recommendations

  • an explanation

  • something else

Keep it focused

• Be specific about what you want to learn or see.

• Tables are the default; tell Bayes when you want a chart.

• Tell Bayes when you want Upwave Norms.

  • Ask for norms generally to produce a table comparing overall lift with Platform Norms, Industry Norms, and Brand Maturity Norms.

  • Ask for norms generally or ask for Tactic Norms to produce a downloadable spreadsheet with all norms.

  • Ask specifically for the Platform Norms, Industry Norms, or Brand Maturity Norms for KPI(s) to produce a lift table with a column for the norm comparison.

Clarify as needed

• If a response isnʼt quite right:

  • Re-frame and ask a different way.

  • Tell Bayes what to do differently or to try again.

  • Specify the preferred output, audience for the output, data, KPI, cut, etc.

• Filter the response

  • Tell Bayes if you only want results for a specific stat sig level or response count.

  • Tell Bayes if you only want results for a specific KPI or type of cut.

• Ask Bayes to explain when the methodology is unclear or results are unexpected.

• What are the key highlights of this study?

• What are some optimization opportunities for this campaign?

• Are we seeing lifts in Ad Recall by survey completion month?

• Show me Aided Awareness by age bracket as a chart and write 3 bullets with a client-facing analysis.

• Show me cuts with stat sig lift of 90% or more in consideration.

• What frequency of exposure was best at driving stat sig lift across each metric?

• Can you create a slide for me with takeaways at the campaign level with geographic insights for lift?

• Could you remind me how the Upwave Industry Norms are typically calculated or refreshed?