Performance Insights & Action
"Why" are the insights in my Upwave dashboard important, and how do I use them.
How to Compare and Benchmark Using Portfolio
Upwave's Portfolio View enables you to compare and benchmark KPI lift performance without retrieving information campaign by campaign so you can easil...
Download the Post-Campaign Summary
Upwave's on-demand campaign summary harnesses ground-breaking automation to digest your campaign's performance data and summarize it for you in an e...
Should I Use Lift or Optimization?
Brand lift and optimization metrics are different metrics that answer different questions: Answers question: Is a campaign or a campaign tactic drivi...