Note: The Trade Desk operates two versions of its platform interface: the newer Kokai and the legacy Solimar. If you access your creatives through Solimar, you will be redirected to Kokai’s Creative Library to complete the tag implementation.

1. Navigate to Creative Libraries and select Upload Creatives.

2. Select Hosted or Third Party, based on the creative type you're uploading.

Configure the Upwave tag based on the creative format:

• Audio, Video, and Broadcaster: Enable Event Tracking, select Impression as the event type, and paste the Upwave tag URL into the Third-Party Tracking URL field.
  

  

• Display, HTML5, and Native: Enable 1x1 Pixel Impression Tracking URL and paste the Upwave tag URL into the 1x1 Pixel Impression Tracking URL field.
  

  

Once configured, click Upload Creative to Library.

1. Navigate to Campaigns > Creatives.

2. When prompted that Solimar’s Creative Library is no longer available, click Go to Kokai’s Creative Library.

3. You will be redirected to the Kokai UI. Follow the Kokai (New UI) instructions above to complete implementation.
   

At the top of your Upwave Tag Manager, you'll find your unique Reporting Email.

Your TTD report must be sent to this email address for Upwave to properly ingest the report and support applicable platform features.

1. Navigate to the "Reports" tab.

2. Click "Create Report" in the top right.

3. Click "Create custom report" and select the "TSV/CSV" option.

4. Enter a Report Name of your choice (usually one that includes your Campaign Name).

Set the report as follows:

1. Date Range: Last 30 days at minimum

2. Timezone: UTC strongly recommended

3. Filters: Select the advertiser, campaign, or ad group(s) so the report includes only the media Upwave is measuring for this study.

4. Under Fields, select:

   1. Ad Group ID

   2. Ad Group

   3. Creative ID

   4. Creative

   5. Date

5. Under Metrics, select:

   1. Impressions

1. Click "Skip to Schedule Report".

2. Select "Schedule for Recurring Delivery".

3. Set the Report Delivery Frequency to Daily.

4. Set the Date Format to US.

   

5. Under "Email this report to", enter the Upwave Reporting Email address.

6. Click "Create Report".

1. Navigate to the "Reports" tab.

2. Go to "My Reports".

3. Click the "TSV/CSV Report" option.

   

4. Enter a Template Name of your choice (usually one that includes your Campaign Name).

1. Under Fields, select:

   1. Ad Group ID

   2. Ad Group

   3. Creative ID

   4. Creative

   5. Date

2. Under Metrics, select:

   1. Impressions

1. Under "Filter By", select the advertiser, campaign, or ad group(s) so the report includes only the media Upwave is measuring for this study.

   

2. Set the Date Range to the last 30 days at minimum.

3. Set the Timezone to UTC.

4. Set the File Format to CSV.

5. Under "Email this report", enter the Upwave Reporting Email address.

6. Under "Recurring Scheduling," select "Schedule for recurring delivery" and set the frequency to Daily.

7. Click "Run".