Platform Showcase: "The Trade Desk" (TTD) Tag Implementation and Reporting

Once you've created your tag for The Trade Desk via Upwave's non-CM360-integrated Tag Manager, proceed with the steps below. This article shows you more specific steps for implementing your tag within The Trade Desk, as well as configuring your impression reporting.

To implement your Upwave tag in The Trade Desk, follow the instructions below based on the creative type you are uploading.

Note: The Trade Desk operates two versions of its platform interface: the newer Kokai and the legacy Solimar. If you access your creatives through Solimar, you will be redirected to Kokai’s Creative Library to complete the tag implementation.

1. You will see Creative Libraries and Creative Upload options. Click Upload Creatives.

2. Select Hosted or Third Party, based on the creative type you are uploading.

3. Configure the Upwave tag based on the creative format:

   • Audio, Video, and Broadcaster: Enable Event Tracking, select Impression as the event type, and paste the Upwave tag URL into the Third-Party Tracking URL field.
     

     

   • Display, HTML5, and Native: Enable 1x1 Pixel Impression Tracking URL and paste the Upwave tag URL into the 1x1 Pixel Impression Tracking URL field.
     

     

4. Click Upload Creative to Library.
   

1. Navigate to Campaigns > Creatives.

2. When prompted that Solimar’s Creative Library is no longer available, click Go to Kokai’s Creative Library.

3. You will be redirected to the Kokai UI. Follow the Kokai (New UI) instructions above to complete implementation.
   

To configure the impression reporting required for tag QA and automatic name population on your Tactic Mapping document, follow the instructions below.

Note: The Trade Desk operates two versions of its platform interface: the newer Kokai and the legacy Solimar. Steps are provided for both below; use whichever matches what you see when you log in.

1. Navigate to the "Reports" tab.

2. Click "Create Report" in the top right.

3. Click "Create custom report" and select the "TSV/CSV" option.

4. Enter a Report Name of your choice (usually one that includes your Campaign Name).

5. Select the date range (last 30 days at minimum).

6. Set the timezone (UTC strongly recommended).

7. Under filters, select the advertiser, campaign, or ad group(s) so the report includes only the media Upwave is measuring for this study.

8. Under Fields, select:

   1. Ad Group ID

   2. Ad Group

   3. Creative ID

   4. Creative

   5. Date

9. Under Metrics, select:

   1. Impressions

9. Click "Skip to Schedule Report".

10. Select "Schedule for Recurring Delivery".

11. Set the Report Delivery Frequency to Daily.

12. Set the Date Format to US.

13. Under "Email this report to", enter the Upwave Reporting Email address.

    1. You can find this on your Tag Management page within the Upwave platform (pictured below).

       

14. Click "Create Report".

1. Navigate to the "Reports" tab.

2. Go to "My Reports".

3. Click the "TSV/CSV Report" option.

4. Enter a Template Name of your choice (usually one that includes your Campaign Name).

5. Under Fields, select:

   1. Ad Group ID

   2. Ad Group

   3. Creative ID

   4. Creative

   5. Date

6. Under Metrics, select:

   1. Impressions

7. Under "Filter By", select the advertiser, campaign, or ad group(s) so the report includes only the media Upwave is measuring for this study.

8. Select the date range (last 30 days at minimum).

9. Set the timezone (UTC recommended).

10. Set the File Format to CSV.

11. Under "Email this report", enter the Upwave Reporting Email address.

    1. You can find this on your Tag Management page within the Upwave platform (pictured below).

       

12. Under "Recurring Scheduling," select "Schedule for recurring delivery" and set the frequency to Daily.

13. Click "Run".