Tagging & Tag Troubleshooting
Tag creation, implementation, troubleshooting, and reporting requirements.
CM360-Integrated Tags: Creation, Implementation, and Reporting
Note:  "CM360-integrated" refers to our platform's CM360 integration . If you're using CM360 as your primary ad server, and have already integrated y...
Non-CM360-Integrated Tags: Creation, Implementation, and Reporting
Note:  "CM360-integrated" refers to our platform's CM360 integration . If you're using CM360 as your primary ad server, please integrate your CM360 C...
Request a Media Platform be Added to the Tag Manager
Upwave's Tag Manager makes it fast and easy for you to create tags on-demand for measuring your campaign. We've worked with hundreds of Media Platfor...
Everything You Need to Know About Discrepancy Reports
Discrepancy Reports compare your served impressions (from your ad server reporting) against our measured impressions  (from the Upwave tag) to ...
Integrating CM360 with Upwave
If you utilize Campaign Manager 360 ("CM360", formerly DCM) as your ad server, you're able to generate both 3P and 1P tags on-demand within your Upw...
Integrating Amazon with Upwave
Upwave and Amazon have a powerful integration that allows us to measure audiences automatically rather than through manually tagged media. By levera...
Concatenating Upwave Tags with CM360 1x1s
Sometimes, partners have a limited number of slots available for implementing tags. One way to resolve this issue is to ' concatenate ' the tag, which...
Ad Server Showcase: "The Trade Desk" (TTD) Tag Implementation and Reporting
Once you've created your tag for The Trade Desk via Upwave's non-CM360-integrated Tag Manager , proceed with the steps below. This article shows yo...
Ad Server Showcase: "Google Ad Manager" (GAM) Tag Implementation and Reporting
Once you've created your tag for GAM via Upwave's non-CM360-integrated Tag Manager , proceed with the steps below. This article shows you more spe...
Ad Server Showcase: "Campaign Manager 360" (CM360) Tag Implementation and Reporting
Note:  If you are looking for implementation instructions for Site-served placements via the CM360-integration , please use this article instead....