1. From your Google Ad Manager homepage, navigate to Orders from the left-hand navigation, or search for the applicable campaign.

2. Open the relevant Order, then select the applicable Line Item.

3. Navigate to the Creatives tab.

4. Implement the Upwave tag based on the applicable unit type:

   1. Standard Banners:

      1. Select the Standard radio button.

      2. Paste the Upwave tag into the Third-party impression tracking URL field.

         

   2. Custom Units:

      1. Under User-defined variables, locate Impression Tracker.

      2. Paste the Upwave tag into Impression Tracker at the bottom of the creative code.
         

         

5. Click Save and Preview at the bottom of the Creatives page.

   

Once you've completed your implementation:

1. Navigate to the Preview tab.

2. Confirm that the creative displays correctly.

For example, a common error is the tag code appearing visibly within the creative.

At the top of your Upwave Tag Manager, you'll find your unique Reporting Email.

Your GAM report must be sent to this email address for Upwave to properly ingest the report and support applicable platform features.

In Google Ad Manager, navigate to Interactive Reports from the left-hand navigation.

1. Select Create my own report.

2. Create a new Interactive Report.

Add the following dimensions and metrics to your report:

This should match the ID passed through the first macro position of your Upwave tag, traditionally %ecid!.

In GAM reporting, use the field that returns that same creative identifier:

• Creative ID

• Master and Companion creative ID for master/companion creative sets

Include the corresponding creative name:

• Creative

• Master and Companion creative for master/companion creative sets

This should match the ID passed through the second macro position of your Upwave tag:

• If %eaid! → Line Item ID

• If %epid! → Ad Unit ID

Include the corresponding name field:

• If %eaid! → Line Item

• If %epid! → Ad Unit

Select Date to identify the date associated with each impression-level exposure event.

Include the applicable GAM impression metric associated with the exposure events captured by your Upwave tag.

This is typically reflected as Total impressions or Ad server impressions, depending on your GAM setup.

Once you've finished configuring the report, select Publish.

Note: The report must be published before it can be scheduled for delivery.

Once the report has been published:

1. Click Schedule report.

   

2. Configure the scheduled report with the following settings:

   • Date Range: Campaign to Date, or Last 30 Days at minimum

   • File Format: .csv

   • Include: Headers and IDs

3. Under Recipients, enter the Upwave Reporting Email associated with your GAM tag.

4. Save the report schedule.