Ad Server Showcase: "Google Ad Manager" (GAM) Tag Implementation and Reporting

Once you've created your tag for GAM via Upwave's non-CM360-integrated Tag Manager, proceed with the steps below. This article shows you more specific steps for implementing your tag within GAM, as well as configuring your ad server reporting.

Tag Implementation

Implement Your Upwave Tag

Within your Google Ad Manager (GAM) homepage, click into "Orders" on the lefthand nav, or search for the Campaign Name in the search bar.

At the "Order" level, click into a "Line Item".

Navigate to the "Creatives" tab where you will input your tracking information. . 

Proceed with implementing the Upwave tag based on the type of unit:

  1. Standard Banners:

    1. Select the "Standard" radio button.

    2. Input your Upwave tag in the text box (pictured below).

      1. If needed, your Upwave tag can also be placed in "Advanced Settings" under "Third-party impression tracking URL".

  2. Custom Units:

    1. Place the Upwave tag under the "User-defined Variables" section, under "Impression Tracker" in any of the available options.

QA Your Implementation

Once you've completed your implementation, click "Save and Preview" on the bottom of the Creatives page.

Navigate to the "Preview" tab to ensure the creative is displayed correctly (a common error would include the tag code being displayed in the creative).

Configuring Ad Server Reporting

Create Your Report

To configure our required ad server reporting, which allows us to QA your tags and map your tactics, click into "Reports" on the lefthand nav to create a new report via the Report Builder. 

Specify Your Dimensions

Include the following dimensions in your ad server reporting:

  1. Creative ID or Master and Companion creative ID

  2. Creative or Master and Companion creative

  3. IDs:

    • If your Upwave tag includes %ecid! in macro position #2: Use Line Item ID

    • If your Upwave tag includes %eaid! in macro position #2: Use Ad Unit ID

  4. ID Names:

    • If your Upwave tag includes %ecid! in macro position #2: Use Line Item

    • If your Upwave tag includes %eaid! in macro position #2: Use Ad Unit

  5. Date

  6. Total impressions or Ad server impressions

Schedule Your Report

Under "Editors and Scheduling", schedule the report on a "Daily" cadence.

The Date Range should include Campaign to Date data (or Last 30 Days at minimum).

The file should be .csv format, and include "headers" and "IDs".

When adding recipients, be sure to input the "Reporting Email" associated with your GAM tag (which can be found on your Tag Management page within the Upwave platform as pictured below).

Save Your Report

Once you've completed configuring your report settings, click "Run" to schedule a new report or "Save" to update an existing report that has been edited.

Upwave Support will contact the Ad Ops Contacts designated on the campaign's Notification Settings if anything further is needed.