Note: This article covers implementation and reporting techniques for CM360-served placements.

If you also have Site-served placements associated with Upwave's CM360 integration, please follow the Site-served Placement instructions here: CM360-Integrated Tags: Creation, Implementation, and Reporting: Site-served Placements

Depending on how broadly you'd like to use your Upwave event tag, create it at either the Advertiser or Campaign level.

Navigate to:

All advertisers → Select advertiser → Properties → Event tags → Impression event tags → Advertiser tags → New impression event tag

Then, configure the event tag properties.

Navigate to:

All campaigns → Select campaign → Properties → Event tags → Impression event tags → Campaign tags → New impression event tag

Then, configure the event tag properties.

While creating the Impression Event Tag, configure the properties as follows:

1. Application: Apply Manually

2. Enabled: Yes

3. Tag Type: Image

4. Tag URL: Enter the URL of the impression event tag only.

5. Click Save.

Once the event tag has been created, apply it to the applicable ad(s):

1. Navigate to All campaigns and select the campaign you want to configure.

2. Click Views: Summary.

   

3. Select the applicable ad.

4. Under the Properties tab, expand Impression event tags.

5. Select the Upwave Impression Event Tag.

6. Select Always apply.

7. Click Save.

When reviewing the placements under your campaign, confirm that the applicable placements have a status of Active.

At the top of your Upwave Tag Manager, you'll find your unique Reporting Email.

Your CM360 report must be sent to this email address for Upwave to properly ingest the report and support applicable platform features.

In CM360, navigate to:

Report builder → Instant reporting → New

This will open a new report for you to configure.

Configure the report to only include placements where the Upwave tag was implemented.

If you're using Upwave's CM360 integration, include both applicable:

1. CM360-served placements

2. Site-served placements

If you're measuring multiple CM360 Campaign IDs, ensure all applicable Campaign IDs are included in the report.

Set the report's Date Range to:

• Campaign to Date, or

• Last 30 Days at minimum

Add the following to your report:

1. Creative ID

2. Creative

3. Placement ID

4. Placement

5. Date

1. Impressions

Click the Schedule and delivery icon at the top of the report.

Configure the report as follows:

1. Toggle Schedule status on.

2. Set the Timezone to UTC (or GMT).

   

3. Set the report to repeat Daily.

   

4. Under Format, select CSV.

5. Toggle Delivery on.

6. Select Attachment.

7. Under Share with, click + Add people.

   

8. Enter the Upwave Reporting Email from your Tag Manager.

9. Click Save.