Geo-Targeting FAQ
Edited

What geo targets does Upwave support? 

Country Targeting

  • United States

  • Canada

State Targeting (U.S.)

  • All 50 states

Metro Area Targeting (U.S.)

  • All 210 DMAs (see below; table is scrollable)

  • Abilene-Sweetwater 

  • Albany-Schenectady-Troy 

  • Albany, GA 

  • Albuquerque-Santa Fe 

  • Alexandria, LA 

  • Alpena 

  • Amarillo 

  • Anchorage 

  • Atlanta 

  • Augusta-Aiken 

  • Austin 

  • Bakersfield 

  • Baltimore 

  • Bangor 

  • Baton Rouge 

  • Beaumont-Port Arthur 

  • Bend, OR 

  • Billings 

  • Biloxi-Gulfport 

  • Binghamton 

  • Birmingham (Anniston and Tuscaloosa) 

  • Bluefield-Beckley-Oak Hill 

  • Boise 

  • Boston (Manchester) 

  • Bowling Green 

  • Buffalo 

  • Burlington-Plattsburgh 

  • Butte-Bozeman 

  • Casper-Riverton 

  • Cedar Rapids-Waterloo-Iowa City & Dubuque 

  • Champaign & Springfield-Decatur 

  • Charleston-Huntington 

  • Charleston, SC 

  • Charlotte 

  • Charlottesville 

  • Chattanooga 

  • Cheyenne-Scottsbluff 

  • Chicago 

  • Chico-Redding 

  • Cincinnati 

  • Clarksburg-Weston 

  • Cleveland-Akron (Canton) 

  • Colorado Springs-Pueblo 

  • Columbia-Jefferson City 

  • Columbia, SC 

  • Columbus-Tupelo-West Point-Starkville 

  • Columbus, GA 

  • Columbus, OH 

  • Corpus Christi 

  • Dallas-Fort Worth 

  • Davenport-Rock Island-Moline 

  • Dayton 

  • Denver 

  • Des Moines-Ames 

  • Detroit 

  • Dothan 

  • Duluth-Superior 

  • El Paso (Las Cruces) 

  • Elmira (Corning) 

  • Erie 

  • Eugene 

  • Eureka 

  • Evansville 

  • Fairbanks 

  • Fargo 

  • Flint-Saginaw-Bay City 

  • Fort Myers-Naples 

  • Fort Smith-Fayetteville-Springdale-Rogers 

  • Fort Wayne 

  • Fresno-Visalia 

  • Gainesville 

  • Glendive 

  • Grand Junction-Montrose 

  • Grand Rapids-Kalamazoo-Battle Creek 

  • Great Falls 

  • Green Bay-Appleton 

  • Greensboro-High Point-Winston-Salem 

  • Greenville-New Bern-Washington 

  • Greenville-Spartanburg-Asheville-Anderson 

  • Greenwood-Greenville 

  • Harlingen-Weslaco-Brownsville-McAllen 

  • Harrisburg-Lancaster-Lebanon-York 

  • Harrisonburg 

  • Hartford & New Haven 

  • Hattiesburg-Laurel 

  • Helena 

  • Honolulu 

  • Houston 

  • Huntsville-Decatur (Florence) 

  • Idaho Falls-Pocatello (Jackson) 

  • Indianapolis 

  • Jackson, MS 

  • Jackson, TN 

  • Jacksonville 

  • Johnstown-Altoona-State College 

  • Jonesboro 

  • Joplin-Pittsburg 

  • Juneau 

  • Kansas City 

  • Knoxville 

  • La Crosse-Eau Claire 

  • Lafayette, IN 

  • Lafayette, LA 

  • Lake Charles 

  • Lansing 

  • Laredo 

  • Las Vegas 

  • Lexington 

  • Lima 

  • Lincoln & Hastings-Kearney 

  • Little Rock-Pine Bluff 

  • Los Angeles 

  • Louisville 

  • Lubbock 

  • Macon 

  • Madison 

  • Mankato 

  • Marquette 

  • Medford-Klamath Falls 

  • Memphis 

  • Meridian 

  • Miami-Fort Lauderdale 

  • Milwaukee 

  • Minneapolis-St. Paul 

  • Minot-Bismarck-Dickinson (Williston) 

  • Missoula 

  • Mobile-Pensacola (Fort Walton Beach) 

  • Monroe-El Dorado 

  • Monterey-Salinas 

  • Montgomery-Selma 

  • Myrtle Beach-Florence 

  • Nashville 

  • New Orleans 

  • New York 

  • Norfolk-Portsmouth-Newport News 

  • North Platte 

  • Odessa-Midland 

  • Oklahoma City 

  • Omaha 

  • Orlando-Daytona Beach-Melbourne 

  • Ottumwa-Kirksville 

  • Paducah-Cape Girardeau-Harrisburg 

  • Palm Springs 

  • Panama City 

  • Parkersburg 

  • Peoria-Bloomington 

  • Philadelphia 

  • Phoenix (Prescott) 

  • Pittsburgh 

  • Portland-Auburn 

  • Portland, OR 

  • Presque Isle 

  • Providence-New Bedford 

  • Quincy-Hannibal-Keokuk 

  • Raleigh-Durham (Fayetteville) 

  • Rapid City 

  • Reno 

  • Richmond-Petersburg 

  • Roanoke-Lynchburg 

  • Rochester-Mason City-Austin 

  • Rochester, NY 

  • Rockford 

  • Sacramento-Stockton-Modesto 

  • Salisbury 

  • Salt Lake City 

  • San Angelo 

  • San Antonio 

  • San Diego 

  • San Francisco-Oakland-San Jose 

  • Santa Barbara-Santa Maria-San Luis Obispo 

  • Savannah 

  • Seattle-Tacoma 

  • Sherman-Ada 

  • Shreveport-Texarkana 

  • Sioux City 

  • Sioux Falls (Mitchell) 

  • South Bend-Elkhart 

  • Spokane 

  • Springfield-Holyoke 

  • Springfield, MO 

  • St. Joseph 

  • St. Louis 

  • Syracuse 

  • Tallahassee-Thomasville 

  • Tampa-St. Petersburg (Sarasota) 

  • Terre Haute 

  • Toledo 

  • Topeka 

  • Traverse City-Cadillac 

  • Tri-Cities, TN-VA 

  • Tucson (Sierra Vista) 

  • Tulsa 

  • Twin Falls 

  • Tyler-Longview (Lufkin & Nacogdoches) 

  • Utica 

  • Victoria 

  • Waco-Temple-Bryan 

  • Washington, D.C. (Hagerstown) 

  • Watertown 

  • Wausau-Rhinelander 

  • West Palm Beach-Fort Pierce 

  • Wheeling-Steubenville 

  • Wichita Falls & Lawton 

  • Wichita-Hutchinson Plus 

  • Wilkes Barre-Scranton-Hazleton 

  • Wilmington, NC 

  • Yakima-Pasco-Richland-Kennewick 

  • Youngstown 

  • Yuma-El Centro 

  • Zanesville 

Zip Code Targeting (not recommend)

  • Generally, we recommend against zip code targeting due to its impact on feasibility. Please work with your CSM if this is a requirement. 


Rules

  • You can choose one of the geo-targeting strategies above (rather than layering multiple geo-targeting strategies). This ensures no conflict in targeting.

    • For example: You could not target "Florida" and "Los Angeles, CA". 

  • If you are targeting multiple countries, those must be broken out into separate dashboards and meet our feasibility requirements independently.

 


FAQ

Where should I configure my geo-targeting settings? 

Prior to campaign launch: 

Campaign Information Form:

When creating your campaign, input your high-level country targeting for your campaign: 

Objectives and Targets Form:

When populating your Objectives and Targets form, input your more granular geo-targeting, such as states or metro areas: 

How does geo-targeting impact feasibility? 

Please see our article, Campaign Feasibility, for geo-specific feasibility requirements. 

This information is also displayed throughout your Campaign Information form when Creating A Campaign.

Can I change my geo-targeting settings later?

Changing your geo-targeting later removes all respondents that fall outside of your new geo-targeting, which could have a large impact on your dashboard results. 

If you would like to change your geo-targeting after campaign launch, please message our Product Support Team using the below instructions: 

  1. Log in to your Upwave dashboard. 

  2. Click the "Get Help" button, where you can submit your request to our Support Team.

    1. To avoid delays:

      1. Select the "Campaign Setup" option when prompted, which will route your request to the right person quickly.

      2. Specify the geo-targeting changes that you would like made to your campaign.

  3. A member of our Support Team will get back to you within 48-hours.