What geo targets does Upwave support?
Country Targeting
State Targeting (U.S.)
Metro Area Targeting (U.S.)
Abilene-Sweetwater Albany-Schenectady-Troy Albany, GA Albuquerque-Santa Fe Alexandria, LA Alpena Amarillo Anchorage Atlanta Augusta-Aiken Austin Bakersfield Baltimore Bangor Baton Rouge Beaumont-Port Arthur Bend, OR Billings Biloxi-Gulfport Binghamton Birmingham (Anniston and Tuscaloosa) Bluefield-Beckley-Oak Hill Boise Boston (Manchester) Bowling Green Buffalo Burlington-Plattsburgh Butte-Bozeman Casper-Riverton Cedar Rapids-Waterloo-Iowa City & Dubuque Champaign & Springfield-Decatur Charleston-Huntington Charleston, SC Charlotte Charlottesville Chattanooga Cheyenne-Scottsbluff Chicago Chico-Redding Cincinnati Clarksburg-Weston Cleveland-Akron (Canton) Colorado Springs-Pueblo Columbia-Jefferson City Columbia, SC Columbus-Tupelo-West Point-Starkville Columbus, GA Columbus, OH Corpus Christi Dallas-Fort Worth Davenport-Rock Island-Moline Dayton Denver
| Des Moines-Ames Detroit Dothan Duluth-Superior El Paso (Las Cruces) Elmira (Corning) Erie Eugene Eureka Evansville Fairbanks Fargo Flint-Saginaw-Bay City Fort Myers-Naples Fort Smith-Fayetteville-Springdale-Rogers Fort Wayne Fresno-Visalia Gainesville Glendive Grand Junction-Montrose Grand Rapids-Kalamazoo-Battle Creek Great Falls Green Bay-Appleton Greensboro-High Point-Winston-Salem Greenville-New Bern-Washington Greenville-Spartanburg-Asheville-Anderson Greenwood-Greenville Harlingen-Weslaco-Brownsville-McAllen Harrisburg-Lancaster-Lebanon-York Harrisonburg Hartford & New Haven Hattiesburg-Laurel Helena Honolulu Houston Huntsville-Decatur (Florence) Idaho Falls-Pocatello (Jackson) Indianapolis Jackson, MS Jackson, TN Jacksonville Johnstown-Altoona-State College Jonesboro Joplin-Pittsburg Juneau Kansas City Knoxville La Crosse-Eau Claire Lafayette, IN Lafayette, LA Lake Charles Lansing Laredo
| Las Vegas Lexington Lima Lincoln & Hastings-Kearney Little Rock-Pine Bluff Los Angeles Louisville Lubbock Macon Madison Mankato Marquette Medford-Klamath Falls Memphis Meridian Miami-Fort Lauderdale Milwaukee Minneapolis-St. Paul Minot-Bismarck-Dickinson (Williston) Missoula Mobile-Pensacola (Fort Walton Beach) Monroe-El Dorado Monterey-Salinas Montgomery-Selma Myrtle Beach-Florence Nashville New Orleans New York Norfolk-Portsmouth-Newport News North Platte Odessa-Midland Oklahoma City Omaha Orlando-Daytona Beach-Melbourne Ottumwa-Kirksville Paducah-Cape Girardeau-Harrisburg Palm Springs Panama City Parkersburg Peoria-Bloomington Philadelphia Phoenix (Prescott) Pittsburgh Portland-Auburn Portland, OR Presque Isle Providence-New Bedford Quincy-Hannibal-Keokuk Raleigh-Durham (Fayetteville) Rapid City Reno Richmond-Petersburg
| Roanoke-Lynchburg Rochester-Mason City-Austin Rochester, NY Rockford Sacramento-Stockton-Modesto Salisbury Salt Lake City San Angelo San Antonio San Diego San Francisco-Oakland-San Jose Santa Barbara-Santa Maria-San Luis Obispo Savannah Seattle-Tacoma Sherman-Ada Shreveport-Texarkana Sioux City Sioux Falls (Mitchell) South Bend-Elkhart Spokane Springfield-Holyoke Springfield, MO St. Joseph St. Louis Syracuse Tallahassee-Thomasville Tampa-St. Petersburg (Sarasota) Terre Haute Toledo Topeka Traverse City-Cadillac Tri-Cities, TN-VA Tucson (Sierra Vista) Tulsa Twin Falls Tyler-Longview (Lufkin & Nacogdoches) Utica Victoria Waco-Temple-Bryan Washington, D.C. (Hagerstown) Watertown Wausau-Rhinelander West Palm Beach-Fort Pierce Wheeling-Steubenville Wichita Falls & Lawton Wichita-Hutchinson Plus Wilkes Barre-Scranton-Hazleton Wilmington, NC Yakima-Pasco-Richland-Kennewick Youngstown Yuma-El Centro Zanesville
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Zip Code Targeting (not recommend)
Rules
You can choose one of the geo-targeting strategies above (rather than layering multiple geo-targeting strategies). This ensures no conflict in targeting.
If you are targeting multiple countries, those must be broken out into separate campaigns and meet our feasibility requirements independently.
FAQ
Where should I configure my geo-targeting settings?
Prior to campaign launch:
Campaign Information Form:
When creating your campaign, input your high-level country targeting for your campaign:
Objectives and Targets Form:
When populating your Objectives and Targets form, input your more granular geo-targeting, such as states or metro areas:
How does geo-targeting impact feasibility?
Please see our article, Campaign Feasibility, for geo-specific feasibility requirements.
This information is also displayed throughout your Campaign Information form when Creating A Campaign.
Can I change my geo-targeting settings later?
Changing your geo-targeting later removes all respondents that fall outside of your new geo-targeting, which could have a large impact on your dashboard results.
If you would like to change your geo-targeting after campaign launch, please message our Product Support Team using the below instructions:
Log in to the Upwave platform.
Click the "Get Help" button, where you can submit your request to our Support Team.
To avoid delays:
Select the "Campaign Setup" option when prompted, which will route your request to the right person quickly.
Specify the geo-targeting changes that you would like made to your campaign.
A member of our Support Team will get back to you within 48-hours.
