Campaign Setup
Learn more about creating and editing your campaigns and campaign settings.
How to Measure Linear TV (LTV)
Upwave is the source of truth for TV brand measurement. Only Upwave allows TV advertisers to monitor all aspects of TV performance in real-time, inclu...
Campaign Implementation and SLAs
Conducting an Upwave measurement study is broken out into 6 distinct stages: Campaign Creation Tags and Ad Server Reporting Generate and Approve Ques...
Campaign Feasibility
For campaigns that meet the following feasibility requirements, achieving an overall read is feasible. These impression volumes are sufficient to di...
Creating and Editing a Campaign
We're looking forward to measuring your campaign! To create a new campaign within the Upwave platform, or edit existing campaign details, please s...
Campaign Checklist
Campaign Checklists help you stay on top of steps that need to be completed to keep your campaign measurement moving. These checklists surface criti...
Account and Notification Settings
You can invite new Team Members to your Team for campaign access directly within the Upwave platform: Click on the " Team Switcher " dropdown in the ...
Geo-Targeting FAQ
United States Canada All 50 states All 210 DMAs ( see below; table is scrollable ) Abilene-Sweetwater Albany-Schenectady-Troy Albany, GA Albuquer...
How to Measure Addressable TV (ATV)
Upwave is the source of truth for TV brand measurement. Only Upwave allows TV advertisers to monitor all aspects of TV performance in real-time, inclu...
Request a Campaign be "Archived"
Sometimes, campaigns are created and are no longer needed. This could happen for a couple reasons: The campaign was created in error The campaign was...