Tactic Mapping FAQ: On-Demand Tactic Mapping for Tagged Media Platforms

Campaigns using tagged media platforms use automated templates.

An automated template is automatically generated when you activate & download a tag on the Tag Management page.

Note that completed campaigns retain their existing mapping templates, whether automated or non-automated.

When Upwave first detects that there are placement-level or creative-level IDs in the automated template that are not yet mapped to a cut:

• Your Campaign Setup & Management notification contacts will receive a one-time email to let you know that there are new IDs to map.

  • The email subject line is: "Action Required | Upwave Tactic Mapping | {Campaign Name}".

• Your campaign checklist will display the "Map unmapped IDs" checklist task.

When Upwave detects that there are new placement-level or creative-level IDs in the automated template:

• Your campaign checklist will display the "Map unmapped IDs" checklist task.

• Each Campaign Setup & Management notification contact will receive an email every two weeks with a list of all of their campaigns that have new IDs to map.

  • The email subject line is: "Reminder of Action Required | Upwave Tactic Mapping | {number of} Campaigns".

When Upwave detects that a ID is updated with a different placement-level or creative-level name:

• Your campaign checklist will display the "Review mapping for changed names" checklist task.

You should review your mappings for those IDs, highlighted in yellow, to ensure accuracy.

“Map unmapped IDs” and “Review mapping for changed names” tasks will dismiss automatically when you click the “Confirm” button on the campaign Tactic Mapping page to apply your mappings.

Click the “Return to Tactic Mapping page in Upwave >>” link present in the top row of either of the Dimensions tabs. You will be returned to the campaign Tactic Mapping page.

In order to populate IDs, the campaign start date must be reached and the Upwave tag must measure a minimum of 5k impressions.

If not, you will see a note in the sheet, “Serve impressions for this tag today so you can map tactics tomorrow.”

IDs and impression counts update daily upon syncing impressions measured by the Upwave tag.

Placement-level and creative-level names update when a properly configured ad server report for the tag is successfully received and processed.

The total impressions count is the number of impressions measured by the Upwave tag for the ID, regardless of the actual start date of the Upwave measurement study.

The placement-level and creative-level IDs are populated from impressions measured by the Upwave tag or a successfully received and processed ad server report for the tag.

Placement-level and creative-level names are populated from the latest successfully received and processed ad server report for the tag.

IDs are filtered out of the automated template if their Name contains an invalid character. The invalid characters are:  { } % $ ! @ = | [ ]

In order to populate Names:

• Your campaign must be live

• You must have sent a properly configured ad server report to Upwave for that tag (if you have just sent, please allow Upwave 2 business days to process the 1st report).

  • CM360-integrated reporting requirements

  • non-CM360-integrated reporting requirements

If the above conditions have not been met, you will see a note in the sheet, “Send Upwave a properly configured ad server report to populate names.”

If you have any questions about the status of your ad server reporting and/or why names are not populating, click the Get Help button in the Upwave platform to contact support.

This means that the Upwave tag has tracked impressions for IDs that have not been present in a processed ad server report.

To backfill names, update the existing report that’s sending to the tag’s designated Reporting Email to include campaign-to-date data. Assuming those IDs appear on that report, and other reporting conditions are met, this will backfill names upon the next sync.

For IDs without names, you will see a note in the sheet, “ID not found in a processed ad server report.”

Yes. However, once a name has been manually modified, Upwave will no longer sync names for that ID.

Names that you have manually modified will appear in bold on your automated sheet.

In the future, if the name does change in your ad server reporting for that ID, it will appear as a “note” for that call when hovered over.

You can choose to edit the name at any time.

Yellow highlighting indicates that the name changed since the last sync. This serves as a callout in case any mappings should be changed as a result.

This highlighting will clear upon the next sync.

Placement-level names or creative-level names can be a maximum length of 255 characters, including spaces.

• Name

• Filter columns (including using a filter view)

• Add tabs (which will be ignored by the automation)

• Impressions, ID columns

• Add or remove columns for cut categories

• Taxonomy tab(s)

• Renaming the Dimensions tabs (will cease the automated syncing)

• Removing the Dimensions tabs (will cease the automated syncing)