Tactic Mapping FAQ
Edited

If you've received a Tactic Mapping document from the Upwave Team already, please see this article before proceeding: How to Complete Tactic Mapping

My digital campaign has launched. When should I expect to receive my Tactic Mapping document? 

The timing of Tactic Mapping depends on how quickly ad server reporting is setup for your tag(s). Please choose from the following based on how you've tagged your campaign. Then, refer to the corresponding section, "Schedule Required Ad Server Reporting", to ensure ad server reporting has been configured correctly. 

  1. CM360-Integrated Tags: Creation, Implementation, and Reporting

  2. Non-CM360-Integrated Tags: Creation, Implementation, and Reporting

Once reporting has been setup, please allow 48 business hours for our Team to review. Then, another 48 business hours to create/send your Tactic Mapping document. 

To avoid delays: Please ensure ad server reporting is setup promptly upon media launch in accordance with the above requirements (which can be shared with internal team members, or external partners, prior to launch). This will ensure you receive your Tactic Mapping document as soon as possible.

Who receives Tactic Mapping documents? 

Those designated as "Campaign Setup & Management Contacts" on your Campaign Creation form will receive Tactic Mapping documents. 

To avoid delays: Please ensure notification settings are configured correctly, and maintained, throughout the campaign's lifecycle to ensure the correct team members receive the correct notifications throughout your measurement study.

You can read more about how to configure your notification settings here: Creating and Editing a Campaign

I mapped cuts in the Tactic Mapping document. Why do they not appear at all in my dashboard?

If you've just updated your Tactic Mapping document, its application may still be "processing". Please refer to the deadline indicated in your Tactic Mapping delivery email to determine when that application will take place (this is noted in the Subject Line, and Email Body). 

Once the application is made, results will appear "next day". 

If you would like your Tactic Mapping document applied sooner, simply respond to your Tactic Mapping delivery email, and our Support Team will assess whether we can expedite application. 

If you have further questions about why a cut is not appearing in your dashboard, please submit a request to our Support Team by clicking the "Get Help" button from within your dashboard, and choosing the "Cuts & Tactic Mapping" category. This will ensure your request is quickly routed to the correct party. 

I mapped cuts in the Tactic Mapping document. Why are they greyed out in my dashboard? 

If a cut is greyed out in your dashboard, it means that the cut was successfully mapped, but does not have enough respondent sample. This could be the result of 2 reasons: 

  1. The IDs associated with that cut do not have enough impression volume. Thus, are not able to achieve a reasonable volume of respondents to produce a read. Please review the expected impression volumes for that audience to determine if that's the case. 

  2. There are IDs associated with that audience that have not been mapped. This could be the result of 2 reasons: 

    1. The IDs associated with that audience were provided in your Tactic Mapping document, but were not mapped by your team before the deadline indicated in the Tactic Mapping delivery email.

    2. You have rotated in new units that have not been added to the Tactic Mapping document yet. 

If you have questions about why a cut is greyed out in your dashboard, or how to resolve the above, please submit a request to our Support Team by clicking the "Get Help" button from within your dashboard, and choosing the "Cuts & Tactic Mapping" category. This will ensure your request is quickly routed to the correct party. 

I am measuring Linear TV ("LTV"). How will this appear in my dashboard? 

To start, please see our article, How to Measure Linear TV (LTV), to ensure you are measuring Linear TV ("LTV") successfully. 

You will not receive a Tactic Mapping document for Linear TV. Instead, tactic mapping will happen automatically after Linear TV has been setup. Please see the article above, "Cuts and Insights" section, which walks through the full mapping process. 

I am measuring Addressable TV ("ATV"). How will this appear in my dashboard? 

To start, please see our article, How to Measure Addressable TV (ATV), to ensure you are measuring Addressable TV ("ATV") successfully. 

You will not receive a Tactic Mapping document for Addressable TV. Instead, tactic mapping will happen  automatically after Addressable TV has been setup. Please see the article above, "Cuts and Insights" section, which walks through the full mapping process. 

I am measuring Amazon. How will this appear in my dashboard? 

To start, please see our article, Integrating Amazon with Upwave, to ensure you are measuring Amazon successfully.

Once traffic has been confirmed on your Amazon CFIDs, Upwave will send a Tactic Mapping document for you to populate. This document will look similar to our standard Tactic Mapping document. The only difference being that ad server reporting is NOT required for Amazon measurement. 

Can I Request a Custom Cut?

Most often, "custom cuts" are used to enable "cross cuts" that can't be added to the mapping document itself. If you are interested in adding a custom cut, please follow the steps below, and work with our Product Support Team to see if custom cuts are feasible and/or recommended for your campaign. 

  1. Log in to your Upwave dashboard. 

  2. Click the "Get Help" button, where you can submit your request to our Support Team.

    1. To avoid delays:

      1. Select the "Cuts and Tactic Mapping" option when prompted, which will route your request to the right person quickly.

      2. Include the list of Custom Cuts that you would like created.

  3. A member of our Support Team will get back to you within 48-hours.

I made a mistake on my Tactic Mapping document. Can I change it? 

So long as you are within the deadline indicated in your delivery email, those mappings have not been applied, so you are free to make changes to your inputs. 

Once mappings have been applied, any changes need to be processed by our Engineering Team, which can cause significant delays in displaying accurate results in your dashboard. 

Please find Best Practices for populating your mapping document in our article, How to Complete Tactic Mapping, and ensure your inputs are correct in order to avoid delays. 

If you've determined that you still need to change mappings, please follow the steps below: 

  1. Log in to your Upwave dashboard. 

  2. Click the "Get Help" button, where you can submit your request to our Support Team.

    1. To avoid delays:

      1. Select the "Cuts and Tactic Mapping" option when prompted, which will route your request to the right person quickly.

      2. Input the changes that you would like to make to your Cuts and/or Cut Categories. 

  3. A member of our Support Team will get back to you within 48-hours.

Which states are included in each Region for standard cuts? 

  • Midwest: Illinois (IL), Indiana (IN), Iowa (IA), Kansas (KS), Michigan (MI), Minnesota (MN), Missouri (MO), Nebraska (NE), North Dakota (ND), Ohio (OH), South Dakota (SD), Wisconsin (WI)

  • Northeast: Connecticut (CT), Maine (ME), Massachusetts (MA), New Hampshire (NH), New Jersey (NJ), New York (NY), Pennsylvania (PA), Rhode Island (RI), Vermont (VT)

  • South: Alabama (AL), Arkansas (AR), Delaware (DE), District of Colombia (DC), Florida (FL), Georgia (GA), Kentucky (KY), Louisiana (LA), Maryland (MD), Mississippi (MS), North Carolina (NC), Oklahoma (OK), South Carolina (SC), Tennessee (TN), Texas (TX), Virginia (VA), West Virginia (WV)

  • West: Alaska (AK), Arizona (AZ), California (CA), Colorado (CO), Hawaii (HI), Idaho (ID), Montana (MT), Nevada (NV), New Mexico (NM), Oregon (OR), Utah (UT), Washington (WA), Wyoming (WY)