Cuts & Tactic Mapping

Upwave's platform allows you to create powerful  Cuts and Cut Categories  that surface Reach and Lift metrics by placement-level dimensions (such as...

Please see this article before proceeding: How to Complete Tactic Mapping Those designated as " Campaign Setup & Management Contacts " on your Campai...

Campaigns using tagged media platforms use automated templates. An automated template is automatically generated when you activate & download a tag on...

Most often, " custom cuts " are used to enable "cross cuts" that can't be added to the mapping document itself. If you are interested in adding a ...

Campaigns using Upwave’s server-to-server integrations do not use automated templates. Upwave emails your Campaign Setup & Management contacts to info...