Campaign Creation

Get started with Upwave by following these steps to create a campaign:

1. Navigate to

2. Click Add New Campaign on the left of the page.

3. Select I'm a Publisher or I'm an Agency / Brand to load the Campaign Information form with the proper requirements.

4. Fill out the relevant fields. Those include, but not limited to:

  • Campaign Name
  • Flight Dates
  • Impressions or GRPs
    • If either Impressions or GRPs are not relevant for the campaign, enter zero (0). 
  • Media Channels
  • Media Partners (only for Agency / Brand customers running campaigns on multiple partners)
    • Be sure to inform us of as many partners on the plan as possible, especially suggesting any partners not listed in the table. Your CSM will reach out to begin gathering the required information.
  • Additional Information (optional)
    • Feel free to include any additional information in this section such as email addresses of colleagues whom should be granted access to the campaign, any known unknowns or caveats about the campaign, etc. 

5. Click the 'Create Campaign' button. 

After completing this process, your new campaign will be available in Pre-Launch status.

Note: If you'd like to see a screenshot of each step in the Campaign Creation process, click here: Upwave Campaign Creation (2021)

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